Best Design Awards
(Stop Motion Campaign)

Our brief was clear: create a campaign promoting New Zealand’s leading design awards. Easy, right? Sell the tickets. Unfortunately, 2023 was unkind to the creative industry: pandemic was joined by its friends recession & redundancy. In the gloom, awards were feeling superficial and irrelevant.

So, our brief within the brief was to unite the creative community and cement the value of awards. Going toe to toe with sorrow, we decided to go back to the basics - the stuff that made us all want to create. Those days as a kid where you make art from a pizza box or that dream you had last time.

And there was born our stop motion best campaign - a bunch of nonsensical scenes that made the whole country raise an eyebrow and question their vision. And the product of many late nights with the team - painting boards, hand modelling and drilling into lollipops.

The result? 168 assets, from gift boxes and menus, to digital advertising and landing pages.

And to sweeten the deal? 6 AGDA awards, and everyone thinking our campaign was 3D. Oh, and the most fun I've ever had as a producer.