Research & Interviews for Vegan Mag NZ

The Brief: Vegan Mag is New Zealand's primary news source for all things relating to veganism. They needed a multi-faceted writer who could engage with interviewees, make veganism approachable to a country known for its dairy and meat industry, and convey key data in a way that was digestible.

The Challenge: On top of using my interviewing skills to connect with a range of personalities, and show a different side to veganism than sometimes painted online, I had to flex my research skills to share information that was reliable. I had to flex both sides of my brain - and this was a great challenge for someone who loves people just as much as numbers.

Client: Vegan Mag NZ
Role: Researcher, Interviewer, Writer
Genre/tone: Research, Interview, Journalistic