Best Design Awards (Stop Motion Campaign)

— The brief
Create a campaign promoting New Zealand’s leading design awards. Easy, right? Sell the tickets. Unfortunately, 2023 was unkind to the creative industry: pandemic was joined by its friends recession & redundancy. In the gloom, awards were feeling superficial and irrelevant. We went back to the basics - the stuff that made us all want to create. Those days as a kid where you make art from a pizza box or that dream you had that time. There was born our stop motion campaign - 8 surrealist scenes that made the whole country raise an eyebrow and question their vision.

— The Production Challenge
Even with an endless budget, building 8 stop motion sets and delivering 168 assets within 3 months was going to be a struggle. But with shoestring dollars to play with? It became a game of strategy: using team members' unique skillsets, thrifting, becoming engineers to turn gumdrop candy into an eyeball... And when budgets or how-tos weren't the challenge, keeping the team going through this marathon was.

— The Result
168 assets, from gift boxes and menus to digital advertising and landing pages. And a sold-out event that made a splash. To sweeten the deal? 6 AGDA awards. That, and the most fun I've ever had as a producer.