STORYTELLING
Nothing beats a good story. Whether it's destined for a magazine, a website or a social media page, I use my words to build worlds. Find some examples of my writing below.
Mythology, nature and a love of good wine came together in this brand story for Forrest Wines - where I channeled a little whimsy and a lot of Stephen Fry to narrate the Forrest family's legacy.
The writing challenge, in short - stand out in a very crowded wine market while loyally depicting a family's story.
Introducing Press Pause, an online tool designed for adults who want to support young people in understanding and addressing the sexual behaviours around them.
The writing challenge, in short - write about a topic that is taboo (and potentially triggering) to make it palatable and accessible, while still technically accurate.
Exploring the messy side effects of dating in a technological world, my Folly piece asked the important questions: Can I use Excel to flirt? Why are there so many heartbreak playlists out there? And what is up with Wellington wind?
The writing challenge, in short - write a real but colourful story to fit into Folly's pages, a magazine with an acceptance rate of 2%.
Wonder Magazine is an indie New Zealand publication putting focus on real-life stories that inspire awe. In my piece, I spoke about growth through discomfort. And what better experience than my first pole dancing class to tap into just how liberating embarrassment can be?
The writing challenge, in short - share a non-fictitious story that was equal parts entertaining and inspiring for audiences.
Vegan Mag is New Zealand's primary news source for all things plant-based. They needed a multi-faceted writer who could engage with interviewees, make veganism approachable to a country known for its dairy and meat industry, and convey key data in a way that was digestible.
The writing challenge, in short - change the perception of veganism, showing it as an entertaining world to read about, while still remaining factually correct when it came to the science.
Backyard Banter is a weekly column published nationally in a range of Stuff's newspapers. Over the course of a year, I examined New Zealand's culture, news and lifestyle from my perspective as a recent immigrant.
The writing challenge, in short - write local, culturally relevant pieces that a range of audiences around the country could appreciate - even if I poked a little bit of fun at them in the process.
Following the publication of my piece, I was recruited to the Folly editorial team to review the thousands of publications received each year. Over two years, I read 200+ submissions.
The writing challenge, in short - trust in my knowledge of the Folly brand to select pieces that showed promise, even if they still required heavy editing. Identify how pieces could fit with other selected visual and written works.
For 2 years, I was the Deputy Editor of Canvas Magazine, an arts journal supported by the Edinburgh College of Art. On top of co-running the publication, overseeing content produced by other writers and managing the launch events, I also contributed as a writer.
The writing challenge, in short: determine what content makes audiences care about art, and motivate a team of writers to create it.