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Forrest Wines (Brand Story)
Project type
Brand Story
Date
2023
Credits
Words by Lila Pitcher, for Forrest Wines
IP owned by Forrest Wines
— The Brief
Forrest Wines is an established wine brand in New Zealand, founded in the 1980s. As part of their brand refresh, they needed a story written to showcase their origins.
— The Piece
Mythology, nature and a love of good wine came together in this brand story for Forrest Wines - where I channeled a little whimsy and a lot of Stephen Fry to narrate the Forrest family's legacy.
— The Writing Challenge
New Zealand wines are world famous, and there are many of them. I had to respect the Forrest family's origin story while also giving it a unique flavour, one that helped them stand out from the crowd.
— The Result
The Forrest family brand story was published in a stunning brand book, and they continue to use it to this day.
