JBM Law Pod (Podcast Production & Editing)

— The Brief
Lawyers are often seen as expensive, unaccessible and too-good-to-care. There was one way to flip the narrative: show the human behind the bill. That's how the JBM Law Pod was born - a podcast I created, produced and edited so people could access legal advice without the price tag, and see who was on the other side of it: someone who actually just wanted to help.

— The Production Challenge
To make a podcast catch, it needed to be entertaining and understandable - and that meant helping our lawyers understand that they needed to speak simply, without the jargon. Then, there was another catch - while we wanted audiences to get access to some useful tips, we also couldn't break laws about dispensing legal advice. This meant treading carefully, and staying generalised.

— The Result
Within 3 episodes published, we got 250 listens and 40 new followers organically. We were also the only law firm in New Zealand with an active podcast on Spotify, Apple Podcasts & Rova.