"Ask for Licensed" (Live Action Campaign)

— The Brief
We all do it - when we ask a mate for a plumber or gas fitter to use, we'll ask for someone who's "good". But here's the catch: "good" doesn't always mean licensed. And in New Zealand, being licensed can be the difference between a blown up house, or a positive insurance claim. I project managed and produced this live action awareness campaign, inviting Kiwis to ask for a licensed practitioner, rather than just a good one.

— The Production Challenge
We had two missions. From a creative perspective, make plumbing, gasfitting and drainlaying into something entertaining to watch on TV, but ideally more - a viral tagline. On set, we needed everything to be technically accurate, from the way pipes were facing to what a draining accident would actually look like. Navigating the client, the creative team and the production team on set, we had one day - and no overtime - to capture our 3 ads while fulfilling our missions.

— The Result
Our 3 video ads went live, and were successfully shared across TV screens and digital media, with a CTR above 90%. The campaign was so efficient that 2 years later, Ask for Licensed has its own website and is being renewed.